Ollca
2015 → 2017
A food and good selling markeplace startup, offering local artisans an online presence by selling and promoting their products.
Roles
User Experience Lead
Ollca evolved from a coupon & deal website to a full-fleged marketplace. My role was to redesign the website from scratch to ensure the best transition possible from the previous one.
Graphic & Motion Designer
I worked hand by hand with the Arcange design agency to deliver visuals and animations following the brand’s new graphic identity.
Tasks
From low fidelity wireframes to motion-designed videos, I worked Agile in close proximity (literally) with the integration team, CTO and CEO.
Information Architecture
Desktop and mobile wireframes to define the behavior and placement of the various elements of the marketplace homepage and product page.
High-fidelity mockups
Milestone design reviews with high-management and the CEO. Detailed handoff to the development teams, with daily review of the ongoing integration.
Motion design & illustrations
Illustrations, icons and motion design videos for the purpose of external communication and as assets for the marketplace website.
